Alicia is an expert marketer with 12+ years of experience. She attended the University of Georgia’s Grady College of Journalism and Mass Communications with a minor in Sociology. There, she was chosen to participate in a study abroad traveling Southeast Asia—an experience that cemented her love for storytelling.
After graduating, Alicia moved to New York City to start her career in digital marketing and social media for brands like Ralph Lauren and UNTUCKit—where her responsibilities included strategizing, creating and analyzing content across paid and organic channels.
Next, Alicia entered the agency world by becoming co-founder of Juniperus, where she worked with non-profit and minority-owned business to bring their digital channels to life. She then served as the Associate Creative Director at Raindrop Agency, leading a team of strategists and creators to build award-winning social media and influencer marketing campaigns across channels like Youtube, Meta, and TikTok.
Continuing her passion for launching brands and companies she believes in, Alicia recently launched her own skincare line called Icarus, zero-chemical sunscreen and skincare products made from 100% organic ingredients. She’s excited to see where this new chapter takes her!